Research shows that after location and price, breakfast is the third most important factor influencing hotel choice, with many guests willing to pay a premium for quality and nearly two-thirds saying they would return to a property specifically because of its breakfast. Yet despite this influence, breakfast remains under-represented in brand storytelling and often overlooked as a signature experience.

Our new whitepaper, The Power of Breakfast, explores how hotels can elevate this vital service moment, moving beyond oversized buffets toward curated, intentional offerings that reflect wellness, sustainability, and authenticity. With insights from industry leaders including Corinthia Hotels and Cojho F&B Consultancy, it highlights how rethinking the morning meal can strengthen brand identity, delight guests, and unlock measurable business gains.