Westfield London

Exceptional public spaces require intelligent products. Craster’s Wave Tray discreetly enables Westfield to make every dining experience on-brand.

As the world’s premier developer and operator of landmark retail destinations, Westfield’s proprties set the standard of physical store experiences for discerning consumers.

Carrying the flags of global luxury brands in our hometown, Westfield’s London locations are more than retail outlets. Their spaces offer multi-sensory experiences under a single roof; they are places for togetherness and joy, where the finest names in retail and dining connect with audiences.

Craster enables Westfield to offer discreet, sensational public spaces with our bespoke product creation. Above, branded marketing stand designed exclusively for Westfield.

Westfield’s values of elevating the experiences of retail and togetherness require a level of service unparalleled in other environments. Every part of Westfield’s London spaces are pristinely coordinated for excellent guest experiences, and their dining is no different. To deliver memorable visits and elevate Westfield’s dining court spaces, a robust yet elegant cuisine delivery and carriage system is needed. Since 2008, Craster’s inimitable Wave Tray has been the cornerstone of Westfield’s commitment to making every meal memorable.

We have used the Wave Tray for the past 13 years in our Balcony Café Court, which is a 1200 seat dining venue at the heart of our centre. The Balcony Café Court is home to 16 different F&B operators who all use the Wave Trays, which are cleaned centrally by Westfield. At any one time we have nearly 3000 trays in operation, all of which are Westfield branded. The Wave Trays are incredibly durable with a premium look and feel and are perfect for our operation.

Louisa Burlumi, Retail Relations Manager

With a bespoke suede texture and branded corner, Craster’s Wave Tray helps Westfield’s London properties deliver premier experiences in food court environments. With its high grade ABS base and anti-slip top, each Wave Tray gently grips tableware and cutlery for secure carriage while providing a timeless aesthetic and reliable performance.

Craster Wave Trays form the backbone of Westfield’s London food courts.

Designed with a robust non-slip rubber over moulding, the Wave Tray’s surface will never peel, meaning reduced replacements and a dishwasher safe, hard-performing finish for Westfield properties. The tray’s miniature locating feet are intelligently engineered to allow for aeration when stacked, with no water build up or residue, enabling reduced maintenance and a consistent, high-quality experience befitting the Westfield brand.

Discover the Wave Tray

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