Contract catering has become one of the most exciting growth sectors for us at Craster. While our reputation was built through premium hotels and luxury hospitality projects, we are now seeing rapid expansion in environments beyond the traditional hotel space, especially within the UK and North American markets.

Today, the workplace, leisure, transport and retail dining sectors are investing more heavily than ever in elevated hospitality experiences, and this is where our product ranges, modular systems and collaborative planning tools are proving transformative.

Where we’re growing: the three core sector

Across global contract catering, we are seeing the strongest adoption of Craster products in three areas:

1. Workplace dining & corporate hospitality

Financial services, law firms, consulting groups (including Deloitte, EY and others), global tech firms such as Google and Amazon, and large pharmaceutical headquarters are increasingly operating like five-star hotels. Their in-house dining spaces require presentation, flexibility and quality – making our systems a natural fit.

In these environments we deploy our full suite of products:

• Line tables for conference and executive boardrooms
• Flow trolleys for breakouts and working lunches
• Mobile delivery setups for refreshed refreshments between meetings
• Stak and Fare modular buffet systems for workplace dining that transforms through the day

These projects often scale significantly: 100+ tables for a single corporate location is not unusual.

2. Leisure: stadiums, conference centres & lounges

We have seen remarkable success in large-format leisure venues, particularly in elite football stadiums and arena rebuilds.

Recent examples include:

• Everton Football Club – Hill Dickinson Stadium
  Delivery of warm, ambient and dessert presentation setups across 40 executive boxes.
• Major North American stadium installation
  A fully modular all-day dining system used for morning events, game days and evening hospitality.
• Real Madrid – Santiago Bernabéu
  Bespoke cocktail Link tables deployed in quantity across the newly redeveloped stadium.
• Airport lounges & cruise liners
  Mobile buffet, waste management, and high-volume tray distribution solutions.

We also support shopping malls and food halls, providing service flow and waste solutions, Wave trays, distribution trolleys and mobile display systems.

3. Working directly with contract caterers

Alongside workplace clients and leisure venues, we also work with the contract caterers themselves – including Compass, Sodexo, Legends, Aramark, Elior and Levy. These groups manage food service for corporate offices, stadiums, airports and many other environments.

Our role here is to support them when they are bidding for new client contracts, are renewing existing catering agreements, or want to roll out a consistent service style across multiple locations.

To do this, we often run collaborative workshops where we help create standardised set-ups for things like working lunches, coffee points or refreshment stations. We then turn these into simple guides or “look-books” that their teams can use anywhere in the world.

This means caterers can deliver a consistent, high-quality food presentation every time – and their teams can implement Craster products easily, just like a ready-to-use system.

How we support the sector: visualisation, modularity & partnership

Our strongest advantage in this sector is the ability to help clients see transformation before it happens.

Through PLAN, our space curation and visualisation tool, we can:

• translate menus and service style into spatial layouts
• design mobile and modular service journeys
• build pre-implementation display concepts using client floor plans
• visualise buffet, service counter and event transformations in seconds

Stakeholders can see exactly how a space will function—minimising risk, accelerating approval, and building internal confidence behind large-value investment decisions. When final installations are delivered, the alignment between concept and reality is clear.

Case Study: JP Morgan, New York – A modular future

Our recent project at JP Morgan’s new headquarters at 270 Park Avenue, operated by Restaurant Associates, is a powerful example of contract catering at its most forward-thinking. The building, designed by Foster + Partners, is one of New York’s most sustainable new towers and represents a flagship approach to dining where hospitality doesn’t end at the hotel – it lives in the workplace.

For JP Morgan, we delivered:

• Fare trolleys, with future-ready upgrades for bar pass service, lighting and hard paneling
• Extensive Stak vertical buffet units, adaptable for signage and multi-format display
• A mobile systems approach enabling transitions from breakfast → working lunch → events

This project demonstrates how Craster modularity enables full-day transformation: service formats that reset quickly, elevate presentation, and adapt to evolving menus and guest expectations.

The opportunity ahead

Contract catering is not an adjacent market, it is a natural extension of what we do best.

We offer:

• Modular systems designed for all-day transformation
• High-end presentation tailored to non-hotel environments
• Collaborative planning, visualisation and standardisation
• Global support for tenders, multi-site rollouts and design evolution

As workplace and leisure dining expands, we are positioned to lead. We invite our distribution partners and contract catering operators to collaborate with us, share opportunities, and develop new ways to embed Craster hospitality into everyday environments.