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  • Account Manager - Northern Europe

Account Manager - Northern Europe

Reports to: Regional Sales Director

Company Summary: 

Craster enables premium hospitality brands to deliver exceptional customer experiences through intelligent design. 

Values:
  • We care
  • Be Curious
  • Do the right thing
  • Deliver Excellence
  • Open to challenge
Purpose of the Role:

Responsible for the successful management of an account portfolio, developing and implementing plans that deliver growth and increased brand visibility for Craster.

Implementation of strategic commercial and marketing plans within the region

Achievement of annual and quarterly budgeted sales targets, and individual objectives as directed by your line manager

To provide a 5* experience in all client interactions, offering consultation and support. Acting as an expert in selling goods to customers that meet their needs and desires

Delivering personal sales revenues through robust commercial relationships with end clients and distributors

Responsibilities of the role:

  • Build annual account plans and forecasts in line with the regional commercial and marketing plans, and review performance on a monthly basis taking remedial action to ensure achievement of budgeted targets

  • Provide accurate documentation to support all commercial contracts and terms agreements. Maintain these on an annual basis

  • Develop plans to support all new product development initiatives across the portfolio

  • Identify any training and support required for key Distributors and partners and liaise with the Business Development Team for implementation

  • Conduct Quarterly business reviews with the top 10 clients

  • Attend shows and events to assist in set-up, managing sales leads, talking to potential new clients and existing distributors and partners

  • Follow new trends and suggest alternative ways to market to our clients

  • Tracking & reporting on competitor activity

  • Delivery of personal sales performance targets and KPIs and meeting all MSOP at all times

  • Ensure all personnel within Craster are aware of appropriate man marking responsibilities within your account portfolio. Engineer the appropriate meetings to facilitate appointments between Craster personnel from other departments and their counterparts in the account portfolio as appropriate

  • Providing cover for other personnel when required

     

 

Skills/Experience/Capabilities:
  1. Willing to travel for business in line with requirements of customers.
  2. Minimum 4 years’ experience in an active sales or client support role. 2 years’ experience within Hospitality is essential
  3. Experience working with and promoting distributors as re-sellers of a retail product
  4. High level of Presentation and Negotiation skills to best support the reputation and profitability of the business
  5. Proactive account management skills to set and monitor targets of partners and distributors
  6. Personable and with gravitas to find and interact with key customer decision makers within the 5-Star and Luxury Goods Hotel and Restaurant Industry.
  7. Networking and Relationship builder – the ability to find and build long term relationships with the hospitality industry.
  8. Collaborative and able to work across all functions to achieve sales and business goals
  9. Excellent Microsoft Office user skills – especially Excel
  10. Ability to influence, manage and motivate others
  11. Proactive management & improvement of the customer experience
  12. Working knowledge & experience of the sales order & delivery process
  13. Is proactive, and demonstrates a high level of self-management and initiative
  14. High standard of verbal and written communication skills
  15. Additional languages (by agreement dependent on region)

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