Lead Generation Manager Apply

Reporting to the Brand Manager, this role is integral to driving business growth. Responsible for our CRM data, this team member will ensure we are analysing intelligent data to make informed decisions when creating and qualifying opportunities.

KEY RESPONSIBILITIES

Lead 'Campaigns' for specific Key Accounts & Regions to activate lead generation
Identify Campaign priorities by Region, where possible leverage VIP sales
Agree Campaign objectives with Management & Sales teams. 
Develop & maintain a 6 month rolling Campaign Calendar
Lead the execution & drive the performance of Campaigns, supporting the Inside & field  sales teams 
Set, measure & report on: objectives, goals, and metrics, and define best practices, standards, and processes to increase conversion rates
Conduct post Campaign reviews reporting on results and learning 

Support the In-house & Field Sales to use the CRM database to drive sales revenue
Manage key conversion points in the pipeline funnel
Develop & track qualified leads to optimise product sales
Measure & report daily, weekly & monthly activity
Optimise system architecture and program workflows and the Internal CRM to support Sales/Marketing processes
Build, develop and report on on-line and digital lead generation analytics

Maintain & develop the CRM Database to support project lead regeneration, existing customer sales coverage and key contact relationship building
Cleanse, segment, score & prioritise the data by category, region and sales person
Develop CRM base by adding property lists, de-duping where required
Identify & create a focus on the key priority projects

Use the CRM database to develop, manage, refine & harvest (in association with 'brand marketing') a ‘Key Decision Maker’ Database, segmented by channel, account and trading type
Identify, segment, score and prioritise key contacts (Executive Chefs, Food & Beverage, Designers, Architects, Owners etc) within the CRM
Work with Brand Marketing to build a network of relationships with these 'Key Influencers' using an  integrated mix of social, digital, lead-nurturing and content marketing campaigns

Product Sales intelligence 
Work with Brand Marketing and sales team to consistently drive improvements in the product offering by channel and brand.
Develop deep understanding, track and report, selling trends, competitor analysis &  pricing
Contribute to the NPD Research process working closely with the sales and design teams

Market Driven Pricing
Support 'Head of Sales' to develop and propose a process of establishing a market driven pricing model
Develop understanding to 'cost to serve' and 'achieved margin' by key category, channel, customer & region

Marketing Automation
Ensure that we utilise marketing automation best practices to attract and guide qualified leads through the buying process

SKILLS AND EXPERIENCE
Excellent written and verbal communication skills
Strong research and analytical skills (forecasting and identifying trends, clients and competitors)
Budget management skills
A willingness to learn
Creativity
Ability to work in a cross functional team

Qualifications and requirements: 
Degree – marketing or communications preferred
3-5 years’ experience in similar role
Deep knowledge with CRM and automation software, Excel pivot tables The candidate must be ACCA (or equivalent) qualified
Experience and familiarity with the latest trends, technologies and methodologies in graphic design, web design, production etc.
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