In-House Sales Executive Apply

In-House Sales Executive

Provide first-class sales experience by being first point of contact for any customer liaison and answering any questions the customer might have about a product.  Acts as an expert in selling goods to customers that meet their needs and desires.

Role Responsibilities

PRIMARY ROLE – Deliver Sales revenue by direct contact to existing hotels (1’s & 2’s).  Function is brand introduction and qualifying project potential.



             Cycle calls: Follow set outbound call cycle (80-100 calls/day) to:

                 - Sell-in set cycle, promotional & new product sales activity. Identify and

                    capture general sales, range selling & up-selling

                 - Prepare, set and update (on an ongoing basis) call priority

                 - Identify and capture larger lead/project opportunities (by 1st qualifying and

                    then for follow up by Field Sales Managers)

                 - Look for customer referrals & new sales leads


             New Client Prospecting: Calling & Sending emails to introduce Craster to potential clients and create new Opportunities

             Booking & Arranging Sales Meetings for Field Sales

             Opportunity/Quotation Follow-up: Work closely with the In-House Consultant for the region to follow-up on new Opportunities created and create quotes with them to sell or close all outstanding 'Opportunities' & 'Quotations' for the Region

             Campaign Support:  Complete and support set marketing campaigns in your region



             Keep client database updated for your region(s) – adding new contacts / updating roles/adding new properties/Ensuring all Clarity fields are complete & up-to-date

             Ensure duplicate companies and contacts are properly updated in the system





             Support Reps and field sales to ensure they maximize their time selling

             Occasionally attending shows to assist in show set-up / managing sales leads / talking to potential new clients

             Following new trends and suggesting alternative ways to market to our clients

             Track & report competitor activity

             Track & manage sample send outs to maximize the sales opportunity

             Where required offer cover & support to other Regions



             1st point of contact for incoming client contact– either via email or phone.  Qualifying client’s project and determining best next steps to assist them

             Send out catalogues to the potential clients or to update existing clients



             Experience in an active sales or client support role

             Confidence in working directly with a client on the phone & face to face

             Experience in working within a sales team – supporting field sales

             Pro-active management & improvement of the customer experience.

             Self-management required as team is often traveling and times in office may conflict


Role KPI’s

             # calls / day

             # of Opportunities / day

             Sales Revenue by call category. £s – weekly, monthly, annual

             # of activities done to develop the opportunities