In-House Sales Consultant Apply

The purpose of this role is to provide first-class sales experience for our clients. Delivering on sales revenue through indirect sales of the distributor portfolio, you will work with your field sales partner to ensure that leads are generated and that openings for the assigned region are covered.

Role Responsibilities


  • Deliver the sales revenue and profit targets of your distributor portfolio
  • Deliver regular trainings to distributor sales teams so that they are fully briefed on Craster product range and latest product updates
  • Ensure that distribution partners are effectively marketing Craster to their client base, by working with them to maximise Craster presence across their sales media such as:
  • Distributor showroom sample sets and layout plans
  • Distributor websites
  • Distributor catalogues
  • Distributor Newsletters
  • Distributor Social media
  • Distributor Offline catalogue mail shots
  • Distributor Team sales tools – such as access to Craster presentations / Videos on their sales tablets
  • Craster Sample packs
  • Craster Catalogues
  • Ensuring that they have support in terms of (new product releases / care documents / product spec. sheets)
  • Actively work with Distributors to develop their Sales Pipelines. 
  • Work with Distributor Sales teams to identify leads through all possible data sources (THP database, Linked In, Trade media, contact calling)
  • Help Distributors to develop, nurture and close sales for both opening projects and existing properties.
  • Keep track of all key opportunities by distributor and key project
  • Support interfacing commercial functions to deliver their business targets
  • Particularly helping Craster Field Sales teams to line up side saddle meeting schedules with Distributor sales reps when in country
  • Quoting – provide timely, accurate, and competitive pricing on all enquiries while striving to maintain maximum profit margins
  • Track and manage sample send-outs to maximise the sales opportunity


  • Keep client database updated for your region – adding new contacts / updating roles/adding new properties/Ensuring all Clarity fields are complete & up-to-date
  • Ensure duplicate companies, contacts and projects are properly updated in the system 


  • 1st point of contact for incoming client contact– either via email or phone.  Qualifying client’s project and determining best next steps to assist them
  • Send out catalogues to the potential clients or to update existing clients


  • The successful applicant must be willing to travel as this position will require it (expect 1-3x / year)
  • Experience in an active sales or client support role
  • Experience working with and promoting distributors as re-sellers of a retail product
  • Confidence in working directly with a client on the phone & face to face
  • Experience in working within a sales team – supporting field sales
  • Pro-active management & improvement of the customer experience.
  • Working knowledge & experience of the sales order & delivery process
  • Self-management required as team is often traveling and times in office may conflict

Role KPIs

  • Response time to enquiries & internal team
  • # of opportunities created each week
  • # of activities done to develop the opportunities
  • Development of the Craster Partners business
  • Ability to demonstrate Craster Partners increased marketing of the brand
  • Sales Revenue by call category. £s – weekly, monthly, annual
  • 5 Dist FS calls per day
  • Sales Target: DIST sales